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We are living in a digital world where likes and shares impact opinions in the same way word of mouth used to. Technology has changed the way we do business in more ways than one, one of the biggest is the way businesses/brands are interacting with their customers. Social platforms are removing barriers and allowing greater relationships to form between the customer and a business.

According to a Conversocial report, 54% of respondents reported social media is their primary way of communicating with brands.[Hubspot]

As a business, you can use social media to raise awareness, create customer loyalty and therefore boost sales. Let’s take a closer look at why a social media strategy should not be dismissed.

1. Brand Awareness

Approximately 3 billion people use social media every day.

Similarly to placing an advert in a magazine or on the TV, Social media platforms such as Facebook and Twitter can get your brand in front of thousands of people. These platforms are designed for the sharing of information whether its a new product you’ve just launched or general brand awareness posts. Creating a profile is free and relatively simple, but make sure you define who you are and your business goals before diving in. Who is your target audience? Is this platform the best fit for your business?

Creating content calendars will help you plan what you’re going to post and when. You don’t need to plan your content months in advance or even post every day, this is unique to your business and as long as you post content that is relevant to your audience regularly, you will get engagement.

2. Build Relationships

Having a presence on social media allows a business to create a relationship with their followers. By posting exclusive discounts or sneak peeks, businesses make the customer feel special and valued, engage directly with your customers, ask for feedback and give them a voice. It is important to develop a reputation as a caring brand by offering support and responding to comments and messages.

Think about your tone of voice, are you casual, funny or formal? Although you should remain professional, you don’t want to alienate your audience, the aim is to make a connection between the customer and the brand.

3. It’s Affordable

As mentioned earlier, creating an account is free and depending on your business goals, social media doesn’t have to cost a penny. It really does fit to any budget. Ad campaigns can be tailored to specific locations, interests, age-ranges and other demographics so that you can target exactly who is relevant and avoid wasting your budget on unnecessary advertising. You can also set a spending limit to ensure it doesn’t cost more than you planned.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

If you need any help with your social media strategy and campaigns, get in touch.

Lets get social:

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