Retargeting vs Remarketing: Is there a difference?
Retargeting vs Remarketing, on the surface these two marketing terms seem the same; they both have the purpose of reaching out to existing customers who have shown an interest in your brand or a particular product/service and encourage them to make the purchase. However, if we delve a little deeper, we can see although retargeting and remarketing have similarities and ultimately the same goa...
What distinguishes a KPI from a metric?
When we’re talking about KPIs, we are referring to Key Performance Indicators or in other words the measurable values that are most important when understanding how a campaign has performed compared to the objective. The bigger picture. What distinguishes a KPI from a metric? They are both values that can be measured and tracked, but KPIs are the metrics that are key to measuring your bus...
3 Digital Marketing trends to watch out for in 2021.
2020 has been a challenging year for everyone but none more so than small businesses. With restrictions and lockdowns, customers took to online purchases wherever possible, meaning many businesses had to readjust their business models to stay afloat and many others were forced to close as a result. Let's look at 3 trends that look to shape the way we plan our 2021 digital marketing strategy....
Content Marketing. A long-term relationship, not a one-night stand.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty. HUBSPOT Why is content marketing important? Content marketing when done right, can educate your prospective customers about your products and services, from showing them what...
The ultimate guide to Lead Generation
Regardless of industry or target audience, customers are vital to the success of a business. As well as nurturing existing customers, acquiring new clients should be a high priority in your marketing strategy. This is where lead generation comes in. “Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sal...
The do’s and don’ts for a successful email marketing campaign
Firstly, what is email marketing? "Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and can turn first-time buyers into recurring customers." Email marketing, when done correctly, is very effective in building customer relationships and ...
Does my business need a social media page?
We are living in a digital world where likes and shares impact opinions in the same way word of mouth used to. Technology has changed the way we do business in more ways than one, one of the biggest is the way businesses/brands are interacting with their customers. Social platforms are removing barriers and allowing greater relationships to form between the customer and a business. Accordin...
When To Outsource Your PPC or Do It Yourself
Deciding whether to outsource your PPC marketing or do it yourself can be difficult. Should you pay to run your PPC campaigns for you, or should you just do it in-house? There may be hundreds of questions running through your mind about PPC advertising in particular. Let us help you out by explaining exactly when you should make the jump and start outsourcing… Why Manage PPC Yourself? There ar...